Case Study

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Operations: Redesigning Business Operations to Maximize Portfolio Cash Flow and Value

Background:

Anticipating a market slowdown, advised Portfolio owner that a massive marketing push was essential to position a 16 million square foot multi-state office and industrial portfolio to survive a market downturn.  With a recession on the horizon, near-term leasing was essential to maximize portfolio revenues and occupancy.  Once the Government and economists announced the recession, it was predicted that leasing activity would immediately diminish.

 

Activities Performed:
  • Led a team of regional managers in designing a series of customized leasing strategies by market and by individual asset.  
  • Worked with management teams and third party brokers to design customized marketing activities for the 90-day push.
  • Developed budgets and marketing incentives for each marketplace in conjunction with the regional management team.
  • Developed a series of customized reports enabling the ownership the ability to review progress on a weekly basis.
  • Monitored regional marketing teams to assure that goals were being met for each asset and each market.

Results:
Led regional teams in the completion of 170 lease transactions resulting in over $29 Million in near-term revenues.  Portfolio occupancy returned to original plan.  Teams exceeded leasing goal by over 110% resulting in portfolio occupancy averaging 90%.